Thanks for the kind words! I am also fair, but with yellow undertones. I use #2, which is the ivory shade. I think it’s the perfect shade for my skin. The #1 shade (luminous) is fair with what I would say are pink undertones. If you burn in the sun, I would think this is the shade for you. If you tan in the sun, I’d go with #2. And I think #3 is for someone who has darker skin to begin with – more of a beige/olive complexion. If you log onto Nordstrom’s website, you can see swatches of the 3 shades, that might make your decision a little easier. But honestly, with fair skin, I don’t think that you can go wrong with #1 or #2. (And by the way, I think that Sephora is carrying this now, and they always show color swatches of the actual products, so you should check them out, too. And they have free shipping over $50!)